A family-friendly martial arts school needed their website to effectively demonstrate their capabilities in a extremely competitive local market.
Design a new website to support the scaling needs of this rapidly growing business with frequently changing promotions and an active email marketing effort. The client also wanted to have a visual design significantly different from typical competitor websites. Finally, we needed to appear in the top search results for specific keywords/phrases.
- We built a dynamically generated website to support the long-term needs of the organization.
- Setup an easy to use Content Management System.
- Incorporated methods to display photo galleries and video content.
- The website incorporates Search Engine Optimization best practices to increase the likeliness of being located in geographic keyword searches.
- Implemented web analytics to monitor site usage and identify inbound visitor sources: search engines, referrals, advertising.
- Planned and executed Search Engine Advertising campaign to attract new customers.
The website went from nearly non-existent ranking in the local search results to top ten for a variety of keyword phrases.
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