Mr. Reinhart worked over four years on numerous marketing campaigns for the leading contact lens manufacturer in the United States.
- A consumer website (acuvue.com).
- Two eye care professional websites (ecp.acuvue.com, The Vision Care Institute).
- Numerous promotional microsites to support advertising campaigns.
Managed numerous lead generation advertising campaigns:
- Integrated promotions tied into a variety of partners.
- Targeted display media, rich media.
- Targeted Cost Per Acquisition (CPA).
- Million dollar Search Engine Marketing budget.
- Sales lead acquisition through SMS text messaging.
- Sweepstakes entries through SMS text messaging.
- Customer registration through SMS text messaging.
- Outbound text messaging to opt-in lists.
Planned and implemented a variety of instant messenger campaigns:
- Industry-first sales lead generation via IM
- Automated attendant chat.
- Interactive IM skins.
- Integrated lead generation.
Johnson & Johnson Marketing Excellence Awards (2 First Place, 1 Second Place) in 2005-2006.
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