Background:
A business process automation firm traditionally grew its business through client referrals. The management wanted an online presence and complimentary marketing materials to help with new business development.
Challenge:
Design a search engine friendly website optimized to the unique keywords for their core business strengths.
Solutions:
- We performed keyword research around the business automation and custom software development topics that the client wanted to be found on.
- We created search optimized content pages.
- We designed a complimentary Brochure and Sell Sheets for easy download and distribution in PDF format.
- We built a dynamically generated website to support the long-term maintenance needs of the organization.
- Setup an easy to use Content Management System.
- The website incorporates Search Engine Optimization best practices to increase the likeliness of being located in geographic keyword searches.
- Implemented web analytics to monitor site usage and identify inbound visitor sources: search engines, referrals, advertising.
- Planned and executed Search Engine Advertising campaign to attract new customers.
TESTIMONIAL:
Roland is one of the few people that can leverage prior experience for the benefit of his clients. His combination of technical know-how and marketing know-how are well suited to helping you navigate a changing and challenging marketing environment. He is able to apply the sound concepts of marketing to a your business in a changing economic environment and that is a unique attribute.
Top qualities: Great Results, Personable, Expert
Matt Lepkowski, Owner
Business Automation Experts
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