Background:
This advertising network places digital signage in local businesses and run advertising across that geographic network.
Challenge:
Create a website to serve different visitor types in order to:
- Promote the digital sign advertising service to other businesses.
- Provide a means for consumers who saw ads displayed on digital signs to contact those businesses.
Solutions:
- We designed and built a dynamically generated website that permits consumers to easily find advertisers by name, location, category or keyword search.
- We provided the client with an easy to use Content Management System to easily: add new advertisers, make updates to existing advertisers, or remove advertisers. Administrators do not need technical programming skills to manage the advertisers.
- The website incorporates Search Engine Optimization best practices to increase the likeliness of both the company and the advertisers being located in geographic keyword searches.
- Implemented web analytics to monitor site usage and identify inbound visitor sources and outgoing link tracking for audit reports.
- Planned and executed Search Engine Advertising campaign to attract new customers.
TESTIMONIAL:
Roland has a unique combination of creativity and technical knowledge. He did a great job designing my website and paid special care to make sure it is the marketing engine I wanted. He also went above and beyond by giving a lot of valuable advice on how to better cast my company and I have gotten a lot of rave reviews of the work he did. I recommend him highly for both website design as well as for his marketing savvy.
Top qualities: Great Results, Expert, Creative
Richard Hurley, President
Dollar Signs of New Jersey
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