Background:
This company needed a website to support their business-to-business marketing efforts and employment recruiting.
Challenge:
Create a website to provide a professional presence for the company in an increasingly competitive industry.
Solutions:
- We established a primary goal for the website to enable prospective clients to research capabilities before initiating pre-sales contact.
- Secondary goals for the site are to help screen job seekers and potential suppliers.
- To support those goals, clear content on all service offerings, capabilities and points of differentiation was implemented.
- The site is built on a customizable Content Management System to empower staff to make changes on demand.
- Search Engine Optimization best practices were employed to increase visibility in natural search results.
- We also digitized pre-existing sales video and created video tutorials for the staff managing the website.
- Implemented web analytics to monitor site usage and identify traffic sources.
TESTIMONIAL:
Roland has completely rebuilt our website by taking it from basically nothing to a well developed and informative site. I would highly recommend Roland for any of your website requirements.
Top Qualities: Great Results, Good Value, Creative
Bill Brunke
H. Galow Company, Inc.
View more examples of our work.
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