This congregation started in 1825 and continues to transform itself to adapt to the needs of the community.
Modernize the outreach efforts by using technology to connect and grow the community.
- We created the new website to address diverse user needs:
- Service information
- Promote the Preschool to improve enrollment
- Promote various ministries and events
- Implemented internal email system for staff.
- Implemented email subscribe/opt-in mechanism.
- Publish weekly podcast audio files for global outreach.
- The site is built on a customizable Content Management System to enable administrators without programming skills to make changes on demand.
- Search Engine Optimization best practices were employed to increase visibility in natural search results.
- Implemented web analytics to monitor site usage and identify opportunities to improve the content.
The website has continued to be an extremely valuable part of the overall community outreach. Content has been read and listened to from people at the local level, across the country and across continents. Plus, the email and podcast allow members to keep subscribed/engaged – wherever they may go.
- Evaluated website operating expenses and reduced their costs by 85% within the first 6 months.
- Nearly 32,000 unique visitors from 88 countries during year after redesign.
- Over 1,500 podcast downloads within 6 months.
- Site ranks highly in organic search results for specific keywords.
We continue to provide ongoing marketing and technical support for NBRC’s events and community outreach.
Roland creatively renovated our website and designed a great marketing strategy for us. The website is much more visually attractive and strategically informative. The marketing strategy is carefully aimed and specifically designed to our needs. Roland was on top of every detail and responsive to our particular situation. I cannot recommend Roland highly enough!
Todd Buurstra, D. Min.
North Branch Reformed Church
View more examples of our work.
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