Small Business Development Center at RVCCRoland Reinhart2023-06-26T10:17:36-04:00
The Small Business Development Center at Raritan Valley Community College provides free one-on-one counseling to residents of Somerset County and Hunterdon County in New Jersey. Their website design was a decade old and had become very difficult to maintain using MS Publisher.
Redesign the existing website to integrate a Content Management System, news publishing function, audio podcast and other functionality.
We performed new SEO keyword research to realign the topics the client wanted to be found on.
Setup an easy to use Content Management System to support the long-term maintenance needs of the organization.
We worked with the client to make the content pages easier to read for visitors.
We enabled method to publish an audio podcast series.
Integrated custom Social Media sharing functionality on blog posts.
The website incorporates Search Engine Optimization best practices to increase the likeliness of being located in geographic keyword searches.
Planned and executed Search Engine Advertising campaign to attract business owners.
Implemented web analytics to monitor site usage and identify inbound visitor sources: search engines, referrals, advertising.