As a Marketing Consultant, I speak to many entrepreneurs looking to build their first website. I find it odd how I keep running into people that want to clutter up their brand new, professionally designed custom website with outdated nonsense that thankfully died out ten years ago for the rest of us.
It’s like buying a Mercedes, then hanging fuzzy dice on the rear mirror and a Garfield butt squished where the trunk seals shut. Why?
Bad Design Ideas That Ruin Your Website
Please do not waste your time (or your visitor’s time) with the following:
- The date / current time
Seriously, why bother? Everyone has a clock right on the desktop/tablet/mobile phone they’re using to view your website. You’re not doing anyone a favor by making them aware of how much time they’re spending on your website.
- Today’s weather
Again, why bother? You’re a business, not the local news. Besides, it’s only relevant where you live, not to your prospect from afar.
- Nothing screams 1990’s like cheesy animated mailbox swallowing an envelope.
- Clip art — There’s so much amazing and inexpensive artwork available to license, why use something crappy from your Microsoft Office suite?
- Cheesy MIDI background music that automatically plays on your home page.
Nothing is more annoying than frantically trying to turn down the volume especially in an office/work environment. Please show respect for your visitors and spend the time on something more meaningful.
We don’t need to show some ugly visitor counter at the bottom of every page. There are a variety of elegant web analytics alternatives that provide superior information.
- A useless Splash Page before I can see your home page.
Seriously, why would you put a barrier and extra click between me and your content?
That’s not the way to attract the eye. There are other visual design tactics to draw a visitor’s attention to a part of the page you want to emphasize. Thankfully many modern browsers are ignoring the <blink> tag, but please don’t try to work around it.
- This Website Best Viewed Using