It’s Spring time. I’m proud that some of my clients have become enthusiastic and are rejuvenating their marketing efforts. What worries me is all the email marketing mistakes being made by do-it-yourself-ers who have ignored my advice. I’ve had a half dozen people lament to me in the past month about the negative backlash they received when sending promotional emails to their contacts.
The Worst Email Marketing Mistakes Begin With Denial
Oddly enough, some business owners see absolutely nothing wrong with sending the crappiest email messages. The common response I get is that they haven’t time to do anything better.
Well, how is that working for you? Is the phone ringing off the hook within the first 48 hours after sending that email? Guess what the answer is… NO!
If you’re planning to start sending promotional emails for your business, please avoid the following email marketing mistakes…