Your website represents your brand 24/7 and should be the main destination to drive prospects to from all your online activity. Ask yourself these questions about your website:

  1. Can a prospect easily find what they are looking for on your website when viewing it on a small phone screen?
  2. Does your website look old and dated compared to your competition?
  3. Have you optimized every important page for the search engines? (SEO)
  4. Does every page have a clear focus and call-to-action?
  5. Are you using web analytics to learn about your visitors and measure what does/doesn’t work?