I was quoted in an article: “Should Entrepreneurs Outsource Social Media Marketing?”

Outsourcing Social Media Marketing tasks to a Virtual Assistant has pros and cons. As a Marketing Consultant I advice my clients:

  1. Cheap is not always best. You often get what you pay for and a damaged reputation is not helpful.
  2. Personality matters! Your V.A. must be able to represent your brand.
  3. The V.A. must stick to the script! Carefully plan out what, when, where, how and why the V.A. should interact online.
  4. Make sure the V.A. knows when and how to qualify a lead, and bring it to your attention for follow-up.

Read the entire article here.