They come to me seeking advice and then reject that the Internet has anything to do with how their potential customers may find them. Yet they will admit that the yellow pages (physical book), direct mail, print ads, billboards and other exterior signage aren’t as effective as in the past.
For local business owners, now more than ever before, you need to increase your efforts to be found online. An outdated, simple website is not enough.
You need to put yourself in your prospect’s perspective. They’ll find you how they want to, using whatever method is most convenient or preferred for them, particularly while using their desktop computer, tablet or mobile phone.
What Does It Require?
Either you have to throw serious time or money at it. Do it yourself, delegate it or hire someone. The choice is yours. But you better expect that if you don’t, your competition certainly will.
Roland Reinhart is a Digital Marketing Consultant in NJ specializing in digital marketing for your business/organization. Contact Roland about Website Design, Search Engine Optimization, PPC Advertising, Email Marketing, Video and more. Call (908) 344-5688.