Will your full size website look good on the small screen of a modern smartphone? Possibly, but it’s not the best user browsing experience.
48% of smartphone users are more likely to buy from companies whose mobile sites or apps provide instructional video content.1
Instead, we can create a mobile-friendly version. The benefit is that the most important content is emphasized for the visitor viewing your website on a small screen.
So what exactly is a mobile responsive website?
A mobile responsive website layout reorganizes to fit different device screen sizes and orientation. Some content might shrink proportionally. Other content may re-arrange vertically.
When redesigning your website, the best approach is to respect the user by:
- Prioritizing the content.
- Keeping it easy to digest.
- Guide them with a call-to-action.
Is mobile responsive design really necessary?
If you have a website, check out your website analytics. That will show you quantitatively what percentage of your current website visitor traffic is coming by device type — desktop, mobile, tablet. Now compare that to a year ago. You should see a significant increase in the amount of mobile visitors, since every day, more Americans are using a smartphone.2
Google publicly warned that as of April 21, 2015, mobile-friendly pages may be treated more favorably in mobile search results.3
See for yourself. Put your website domain name into either Google’s or Bing’s Mobile-Friendly Test.
The benefits are clear:
- You only have one version of your website to maintain, saving you time and money over the long-term.
- It’s a much better user experience for your prospect, making it more likely to purchase from you.
So, are you ready for a mobile responsive website? Great, let’s talk today. Call (908) 344-5688.
1. Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online
2. U.S. Smartphone Use in 2015
3. FAQs about the April 21st mobile-friendly update, Google Webmaster Central Blog