Tweet this. Like that. Pin, share, snap. Argh!

Do you find yourself confused by Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Google+, etc.?

Do you have FOMO (Fear of Missing Out) and question whether you need to be active on any of these Social Media platforms all?

Don’t worry, Social Media might seem silly or overwhelming. But the reality is many businesses can use it strategically to their advantage.

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.

Social Media Examiner, 2015
Snapchat

Snapchat has 150 million daily active users.

Statista, 2016
Instagram

59% of Instagram users are on the platform daily.

Pew Research Center, 2015
Nearly 80 percent of all social media time is spent on mobile.
comScore, 2016

Visual content is 40X more likely to get shared on social media than other types of content.

Buffer, 2014
Snapchat

30% of U.S. millennial internet users use Snapchat regularly.

Statista, 2016
Facebook

Facebook posts with images see 2.3X more engagement than those without images.

Buzzsumo, 2015
Only 42% of marketers say they are able to measure their social activities.
Social Media Examiner, 2015
Pinterest

Pinners are just as likely to purchase as users from other social channels, but spend 50% more on average compared to other social channels.

Pinterest, 2016
59% of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.
Hootsuite, 2016

Approach it from this perspective. You want to position yourself as an expert in a specific field and create a community of like-minded followers. In order to attract those followers, you continually create interesting content and perhaps also curate interesting content from other sources. This continuous activity builds loyalty and attracts new followers through referrals and word-of-mouth.

Sounds exciting? It certainly can be. However, it’s not that simple. There is an investment of time, creativity, and possibly some money to raise the quality of what you produce. You need to build community in the places your ideal customer may spend their time. You really should have a Social Media Plan of action.