This is a brief overview of the critical steps every small business owner should follow to introduce and manage their brand online.

Branding yourself online tips include:

  • Defining what you are best at and what you want to be known for.
  • Assessing your current branding and competition.
  • Planning.
  • Creating your primary destination and profiles.
  • Building your networks.
  • Adding constructively to online conversations.
  • Taking it to the next level.

Originally presented on 04/24/2009 at the Bridgewater Business Strategy and Networking Group.